SEO – Search Engine Optimization
Search engine optimization (SEO) is the practice of optimizing web pages and online content to achieve higher positions in search engine results pages (SERPs). As an experienced SEO specialist, I optimize sites to be discoverable, credible, and shareable – the three pillars of effective SEO.
On-Page Optimization
On-page optimization refers to changes made directly to a website’s pages and content to improve SEO. This includes optimizing page titles and meta descriptions, content structure, using keywords appropriately, fixing technical SEO issues, and more.
Some key on-page factors I focus on include:
Optimized Page Titles
Page titles appear at the top of browsers and as the clickable headline in SERPs. I create compelling titles incorporating keywords where logical to improve click-through rates.
Meta Descriptions
These short paragraphs summarize page content and can influence click-through rates. I craft meta descriptions for each page using keywords naturally.
Header Tags
Headers like H1, H2 help structure content into logical sections. I use keywords appropriately in headers to outline the page content.
Content Structure
I structure pages into digestible sections, using lists, images, videos, tables to better demonstrate complex topics to readers.
Compelling Content
Creating content that engages visitors is critical for on-site time and shares which signal quality to Google. I focus on well-researched, in-depth content.
Technical SEO
I evaluate and fix technical problems like broken links, page speed issues, accessibility problems and ensure proper URL structures and sitemaps for SEO.
Off-Page Optimization
While on-page factors lay the SEO groundwork, off-page factors evaluate how others on the web view that page. This includes link building, social signals, branded search, reviews, and authority building over time.
Link Building
I build organic links through strategies like content marketing, outreach, events and more. Quality referral domains signal credibility and authority to search engines.
Social Signals
Pages that gain social media likes, shares, clicks see improved distribution and findability. I leverage social to grow reach and signal quality content.
Branded Search
Increasing visibility for brand name searches indicates growing awareness and credibility. I work on brand consistency on-and-off-site.
Review Building
Positive online reviews also signal authority and influence discoverability. I gain well-rounded feedback through various review platforms.
The goal of SEO is driving relevant organic growth through search engines, which takes an experienced, nuanced approach tailored to each site. With the right on-page and off-page optimization over time, sites can build domain authority and rankings while expanding their visibility and reach. The tactics require creativity informed by analytics while adhering to search engine guidelines for ethical, sustainable ROI. With the acceleration of AI, SEO specialists have to continually adapt and leverage emerging technologies like no one else. The competitive space also demands experimentation with new surfaces and features. By mastering the foundations of technical and creative SEO, specialists future-proof online properties for the long haul.
Professional data parsing via ZennoPoster, Python, creating browser and keyboard automation scripts. SEO-promotion and website creation: from a business card site to a full-fledged portal.