Link Shortening Tools
URL shorteners help in converting large URLs into short, easily shareable link URL shorteners are very useful for managing long URLs that are difficult to share. All of these tools can provide a huge advantage as they can be used for a variety of purposes, including increasing presence on social media networks, measuring engagement rates, click-through rates, and the performance of links. What you are going to learn in this article is how to enhance your online exposure using link shortening techniques.
What is Link Shortening?
Link shortening as the name suggests is the act of shortening long complicated URLs or website addresses to easier, compact sizes. It is, therefore, easy to share, use, refer to, and circulate work in these compact links form more so in today’s world.
Benefits of Using Link Shortening Tools
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Enhances Social Media Engagement: URLs can also be long and when this is the case, friends, acquaintances, or followers would prefer to see them reduced in character length since most social media uphold a particular character limit. Shortened linkBar provides you a chance to share content freely without losing such valuable space.
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Improves Click-Through Rates: Shortened links look neater and less off-putting for the users as would wish to click on them and follow what the link leads to, probably increasing website visitors and unique page views.
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Facilitates Link Tracking: Most link shortening services come with detailed statistics about the number of clicks, click-through from which sites, etc. , which can help in its usage in terms of decisions, if required.
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Increases Branding Opportunities: Some link shortening services provide features like custom domains or the ability to create branded URLs, returning your links to the familiar and recognizable brands.
Popular Link Shortening Tools
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Bitly: Another established link shortening service, Bitly has a lot of benefits to share including the simplicity of its interface, the ability to brand the link, and powerful statistics.
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TinyURL: One of the oldest link shorteners, TinyURL functions with out any difficulty and is rather straightforward in its operation.
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Rebrandly: Originally built for businesses, Rebrandly comes with full support for custom domains, branded links, as well as in-depth link management and analytics.
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Ow. ly: To be synchronous with HootSuite, Ow. ly has been adopted by many social media managers because in addition to serving as a buffer between social media profiles and social media users, it supports link sharing and tracking.
Best Practices for Link Shortening
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Choose a Reputable Service: Choose reputable link shorteners for your links, which will increase their shelf life and security if they are hacked.
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Customize Your Links: If possible use of custom domains or branded URLs should also be encouraged in order to enhance your brand identity so that it will be easily recognizable.
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Monitor Analytics: You are advised to take advantage of the analytics that are provided by link shortening tools to analyse results, determine the campaigns that are doing well, and make informed decisions.
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Integrate with Social Media: Most link shortening services provide an option of sharing on most famous social media platforms to avoid many transitions.
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Avoid Excessive Shortening: As much as shortened links are preferred because they are easy to type, use them judiciously and do not shorten many links because they may pose security risks.
URL shorteners help various businesses and organizations, and any individuals who wishes to take advantage of the internet for promotion and interaction, to efficiently organize and improve their efforts, as well as analyze the effectiveness of those efforts. If you manage these tools appropriately, then you can make your content sharing process easier, enhance the probability of click-through the targeted links, and direct more site visitors and readers to the relevant website content.
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